Moichi Sweeps the Spotlight in Hanoi Keizai Shinbun

Moichi is beyond thrilled to announce our star appearance in none other than Hanoi Keizai Shimbun, a renowned Japanese news titan known for featuring the best of local business and culture in Hanoi. The spotlight article, dropped into the world on October 27, 2021, paints a vivid picture of Moichi's devotion to delivering mouthwatering Japanese-style pancakes and a unique, immersive cultural journey to every patron.

Barely four months since we opened our doors, Moichi has already weaved its way into the hearts, and indeed, the taste buds of locals and globe-trotters alike. Cozily tucked at 11A An Duong, Yen Phu, our proud haven, Moichi, presents an exquisite menu offering ten lip-smacking sweet and savory pancake variants, each a delightful gastronomic adventure.

At Moichi, our passion lies in serving an authentic Japanese pancake experience. Each pancake is lovingly crafted upon order, a guarantee of freshness and unparalleled flavor. Yes, this might extend your wait time to a teasing 18 minutes, but we believe anticipation is the perfect appetizer for the stellar quality and unforgettable taste journey awaiting you. But Moichi isn't just about pancakes. It's an inviting oasis that whisks you away into the tranquil elegance of Japanese aesthetics. Our interiors blend natural elements like bamboo and trees, all soaked in a warm, comforting yellow hue, offering an escape into a serene, cozy sanctuary.

"The name Moichi (pronounced Mou - Ichi) means 'once again' in Japanese (sort of). It's not just a name; it's our dream, our mantra. We want our customers to come back, again and again, to relish our pancakes, immerse in the Japanese culture, and create memories that they hold dear," shared the owner of Moichi.

To join the Moichi experience, visit our official website at or become part of our social media family on platforms like Facebook and Instagram.

Discover Moichi through Hanoi Keizai Shimbun's lenses: In Japanese: In English: